My Philosophy: Use the tools of today to effectively target.

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We are all consumers of goods and services. We all know what we pay for goods and services, but we always don’t know what these goods and services cost.

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I have been selling media for 35 years. I have LIVED in the “kitchen of media inventory.” I have an understanding of what can fly and what can’t.

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Over the last 35 years, I have learned the relationship between COST and VALUE when it pertains to buying media impressions.